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For years, media buyers and advertisers chased clicks, impressions, and cheap CPMs—often at the cost of genuine audience connection. But the pendulum has swung. In 2025, content controls the dollars again. Not just any content—but content that commands attention, builds trust, and has a voice people care about. Whether you’re a website owner, independent publisher, […]

New and old players are entering with renewed energy: Keeta (from Jumia’s founder) is launching a marketplace model with curated discovery and better delivery economics Spinneys, Panda, Nesto are modernizing digital storefronts to move from aggregator reliance to first-party data plays Local specialty sites are rising (e.g., babycare, organic foods, Arabic fragrances) The lesson? This […]