CASE STUDY
Background & Challenge
The Saudi Water Authority, despite its critical role, was traditionally perceived as a behind-the-scenes, low-visibility government body. Public engagement was minimal, and few fully appreciated the scale and sophistication of its work.
Objective
Through a compelling video series produced in collaboration with Sky News Arabia and IMI (International Media Investments), the campaign shifted the narrative.
Stories of real engineers and staff were brought to life through cinematic storytelling.
Viewers saw first-hand the innovation, dedication, and resilience that powers the nation's water systems.
The tone struck a balance between patriotic pride and technical awe.
ENG Future Media, the exclusive commercial representative of IMI, ensured the campaign reached its intended audience. Through targeted placements across digital, social, and TV platforms—including Sky News Arabia—the content resonated with Saudi nationals, particularly youth and working professionals.
High-visibility placement on Sky News Arabia’s broadcast and digital channels
Targeted video promotions across Saudi-centric platforms and social media
Audience targeting focused on Saudi youth, professionals, and families
Elevated public perception of the Saudi Water Authority
Sparked national pride in government infrastructure efforts
Earned widespread organic engagement and shares
Positioned the Authority as a modern, forward-thinking institution
Delivered strong reach among a traditionally disengaged audience
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